“Behavioral data has become increasingly strategic for companies—it feeds both site-centric data analysis tools as well as social media tracking tools for the purpose of monitoring and optimizing campaign performance. The first challenge with data is to ensure its quality so that it can be utilized in the best possible way.
In addition to optimizing the time spent on QA, Seenaptic has enabled us to rethink how we organize ourselves around data quality issues by putting the matter at the center of our processes.”
