Monitor all of your tracking mechanisms, across your entire digital presence and throughout all your production processes. Ensure the reliability of your tagging plan for now and forever.
The firing of your tags often relies on your data layer. As a first measure, check that it is properly implemented and present on your pages regardless of your Tag Management tool.
Next, check the presence of the variables as well as the consistency of their values.
Ensure that all analytics, media, and marketing tags are firing correctly, and that the variables and values they generate are consistent.
Are you sure you’re aware of all the tags present on your pages? First, second, and third-level tags—access an overview of all the tags that are firing on your sites and apps.
Audit the data layers and tags for all your content pages, forms, authentication paths, checkout, and landing pages.
If an anomaly is detected, you’ll be able to see how many of your pages are affected as well as where the anomaly originated from. From there, you can prioritize your corrective actions.
Do you have shared tagging standards for all your sites, as well as specific tagging measures according to your different brands and countries ? Create a mutual model for testing your different tagging plans with seenaptic.
Ensure true data quality and data governance across your organization.
Data quality is important, starting from your testing environment. Ensure that your tagging plan is respected across all your environments: testing, verification and validation, pre-production, production.
Be proactive and secure your production releases. Detect tagging anomalies before they negatively impact the quality of your data.
Configure your automated tests according to your tagging objectives, the KPIs you wish to track for web analysis, and your obligations in terms of GDPR compliance.
Audit compliance with your tagging plan according to different use cases.