"Today, the tool allows us to control the quality level of the data on a daily and exhaustive basis at two levels: the data layer and the marketing tags. It also allows us to reduce the number of manual acceptance tests.
The most important added value of Seenaptic is to warn upstream, and quickly, of the slightest tracking problem that may happen.
The possibility of managing crawls and scenarios allows ad-hoc control and guarantees maximum quality at all times during production. The benefits in terms of time are also important since the manual acceptance tests are now used for analysis."
"Without quality, data is nothing.
At Converteo, wer are fully convinced that data quality has to be a main concern in any tracking deployment project.
As we became a seenaptic certified partner recently, we are glad to announce we decided to go further on this subject by reinforcing the links we already had with this major Data Quality company."